Media Kit & Style Guide

Looking for more about our company, our story, and our brand? Here's a collection of resources to answer the most-asked questions we receive. Find more information and photos on our about page, read our article about the experience of working with us on a custom design, and get in touch if you have additional questions or requests.

Founded in San Francisco in 2004, RedStart is run by Amanda Knox Sather and Sara Shaughnessy who began collaborating as graduate students at Stanford University (Design and Mechanical Engineering, respectively).

RedStart Design originated from our desire to create jewelry lines reflecting our aesthetic vision that were both meaningful and wearable. Many of these pieces are now a part of our Basics. As our skill set grew with experience, we found ourselves becoming not just better designers, but increasingly interested in helping clients translate custom requests into truly unique pieces.

Fortunately, our broad design abilities and open approach suited the needs of a growing clientele who were looking for pieces that they could not find anywhere else.

Today, we primarily focus on custom work. Each day brings new clients to engage us and new projects to challenge us.

Third co-founder Kim Hoffmann has gone on to run the Segal Design Institute at Northwestern University.

Sara Shaughnessy

Sara is a polymath who is driven to learn new skills at every opportunity.

Growing up, she dedicated thousands of hours outside of school to the study and practice of art, particularly watercolor and acrylic painting. She shifted focus in college, simultaneously earning a BA in Biology and a BS in Mechanical Engineering at the University of Pennsylvania.

She arrived at Stanford for grad school with an NSF grant and a plan to pursue smart products, biomechanics, and MEMS. True to form, she managed to squeeze in an elective course in metalworking — in the very lab where Mandy worked.

Sara's adventurous, entrepreneurial nature helped spark the creation of RedStart Design, and her affinity for new ideas and techniques compliments RedStart's unique niche of designing from scratch with their clients.

Aesthetically, Sara is drawn to pattern, precision, and ordered complexity. She starts with sketches but quickly takes the process digital to create designs with flawless curves and exact angles. Perhaps informed by her earlier nano-scale work, she finds deep satisfaction in "making tiny things perfect."

On weekends, you can find Sara hiking with her boyfriend somewhere with a great view.

The most important thing to know about Sara, according to Mandy:

"She will make sure every single aspect of the design has been considered meticulously and excuted perfectly. Don't even worry about a thing."

Amanda Knox Sather

Mandy is a Midwest native and second-generation artist. After earning two degrees from Stanford (a BA in Art History and an MA in Religious Studies) and a period of designing jewelry and teaching metalworking in Florence, Italy, Mandy returned to Stanford for a Design MFA that would allow her to pursue her growing love of teaching.

She always envisioned for herself the life of the lone creative — until she met her cofounders.

Now, Mandy and Sara see their collaborative relationship as an important reason they're able to work so well with their clients. They approach the work without ego from a problem-solving perspective and use a dialog of back-and-forth critique to arrive at the perfect solution and fine-tune the design. This practice primes them to thrive on the same kind of feedback and energy from clients.

As a designer, Mandy is intuitive and fluid. She sketches and carves by hand, relying on her eye and instinct. Her techniques create pieces that are sculptural and flowing, and which often have gentle variations and unexpected turns that infuse the metal and stones with life.

On weekends, you can find Mandy hanging out with her husband and kids in the Sunset.

The most important thing to know about Mandy, according to Sara:

"She's so good at engaging people and helping them articulate what they really want so that the design we come up with is one they truly see themselves in. Also, sometimes she dances around the workshop."

In our clients' own words:

A Note from Cody & Robyn »

For even more feedback from our customers, check out Yelp.

The RedStart logo is a registered trademark of RedStart Design LLC, and all content posted to the site is copyrighted unless otherwise specified.

RedStart horizontal logo and wordmark in white
Preferred: White on red (redstart_horiz_white)
RedStart stacked logo and wordmark in white
Preferred Stacked: White on red (redstart_stacked_white)
Horizontal: Red on white
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Horizontal: Grey on white
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Stacked: Red on white
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Stacked: Grey on white
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Icon: Red on white
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Icon: Grey on white
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Icon: White on red
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Contained Icon: Red
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Contained Icon: Grey
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Small icon: For use 20–46px wide
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Tiny icon: For use under 25px wide
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Primary Palette

  • RedStart Red
  • Pantone 1795C
  • Web: DB4D28
  • RGB: 219 77 40
  • CMYK: 9 84 98 1
  • Warm Grey
  • Pantone 411C
  • Web: 755A54
  • RGB: 117 90 84
  • CMYK: 47 60 59 26
  • Lightest Warm Grey
  • Web: F3EDEB
  • RGB: 243 237 235
  • CMYK: 3 5 5 0

Secondary Reds

  • Lightest Red
  • Web: FCEBE6
  • RGB: 252 235 230
  • CMYK: 0 8 6 0
  • Lighter Red
  • Web: F9CFC1
  • RGB: 249 207 193
  • CMYK: 1 21 19 0
  • Light Red
  • Web: D78C80
  • RGB: 215 140 128
  • CMYK: 14 52 45 0
  • RedStart Muted Red
  • Web: D86B55
  • RGB: 216 107 85
  • CMYK: 11 70 69 1
  • Dark Red
  • Web: 933C34
  • RGB: 147 60 52
  • CMYK: 29 84 80 25
  • Darkest Red
  • Web: 663532
  • RGB: 102 53 50
  • CMYK: 40 76 69 45

Warm Greys

  • Warm Black
  • Web: 2D1C1C
  • RGB: 45 28 28
  • CMYK: 60 72 66 74
  • Dark Warm Grey
  • Web: 4C3C38
  • RGB: 76 60 56
  • CMYK: 57 64 64 50
  • Warm Grey
  • Web: 755A54
  • RGB: 76 60 56
  • CMYK: 57 64 64 50
  • Medium Warm Grey
  • Web: 967D75
  • RGB: 150 125 117
  • CMYK: 41 48 49 8
  • Light Warm Grey
  • Web: C5AFA6
  • RGB: 197 175 166
  • CMYK: 23 29 31 0
  • Lighter Warm Grey
  • Web: E0D3CE
  • RGB: 224 211 206
  • CMYK: 11 15 15 0
  • Lightest Warm Grey
  • Web: 2D1C1C
  • RGB: 45 28 28
  • CMYK: 60 72 66 74

Neutral Greys

  • Lightest Neutral Grey
  • Web: f0f0f0
  • RGB: 240 240 240
  • CMYK: 4 3 3 0
  • Light Neutral Grey
  • Web: dfdfdf
  • RGB: 223 223 223
  • CMYK: 11 8 9 0
  • Neutral Grey
  • Web: 969696
  • RGB: 150 150 150
  • CMYK: 44 36 36 1
  • Dark Neutral Grey
  • Web: 5d5d5d
  • RGB: 93 93 93
  • CMYK: 62 54 53 26
  • Neutral Black
  • Web: CBE7F4
  • RGB: 25 25 25
  • CMYK: 73 67 65 79

Accent Colors

  • Light Blue
  • Web: CBE7F4
  • RGB: 203 231 244
  • CMYK: 19 2 2 0
  • Medium Blue
  • Web: B0D4EA
  • RGB: 176 212 234
  • CMYK: 29 6 3 0
  • Dark Blue
  • Web: 72A6CE
  • RGB: 114 166 206
  • CMYK: 55 24 6 0
  • Light Green
  • Web: CDE4BD
  • RGB: 205 228 189
  • CMYK: 20 1 31 0
  • Medium Green
  • Web: A9C995
  • RGB: 169 201 149
  • CMYK: 36 7 51 0
  • Dark Green
  • Web: 648A53
  • RGB: 100 138 83
  • CMYK: 64 28 82 10
  • Light Yellow
  • Web: F4E9B8
  • RGB: 244 233 184
  • CMYK: 4 5 33 0
  • Medium Yellow
  • Web: E8D99C
  • RGB: 232 217 156
  • CMYK: 9 10 45 0
  • Dark Yellow
  • Web: D8C05E
  • RGB: 216 192 94
  • CMYK: 17 20 76 0
  • Light Purple
  • Web: EAD1E5
  • RGB: 234 209 229
  • CMYK: 6 19 0 0
  • Medium Purple
  • Web: C193B3
  • RGB: 193 147 179
  • CMYK: 24 46 11 0
  • Dark Purple
  • Web: 845876
  • RGB: 132 88 118
  • CMYK: 50 72 34 10

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Display: Museo Sans Rounded

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Body: Lora